Monday, June 06, 2005

Apple goes Intel

So it’s true. Apple have just announced that they are switching to Intel chips in their machines. I think its an interesting move for all sorts of reasons. They obviously learned many lessons from the popularity of the ipod which exploded when it became possible to run itunes on a PC. I’m in a strange position here, my soul has always been Apple , I love the design of the OS system and the look of the machines but at the time I began buying computers I couldn’t even think of affording to buy a mac. That was back in the mid 1980s when the only computer I could afford was an Amstrad 8512.

Design wise, and every other wise I guess, it’s a machine that was a long way from the Apple Mac. I thought about it a lot while watching Alan Sugar in “The Apprentice” on BBC television recently. On the one hand, it was a machine that delayed my introduction to what might be considered “real” computers, but on the other hand it allowed me and thousands of others to ditch the typewriter. It was a cheap(ish) beige bridge to the world of computers for many writers. The next computer I could afford was Dell 486. From there on in, my files became too “Intelised”to consider making the move to Apple, even when I got to the position where I could afford it. And also, perhaps I never felt entirely comfortable with Apple’s claims to exclusivity and all that “think different” stuff. I think I appreciate the finer things in life as much as the next man, and by nature, sex , native language i am in a minority. I don’t have to think different, I am different. Ah but maybe this is all about having a bit of a go at Apple because I couldn’t afford their machines all those years ago? And I have to admit that I’m one of those sad people who, from time to time. use Windows Blinds to make my windows XP look like the Mac OS. But then, maybe that’s not so sad anymore, maybe us intel users with our XP transformed screens were just a bit ahead of the pack all along. Anyway, I think a lot of interesting stuff will arise out of this move by Apple today. My favourite piece of computing equipment today is an ipod. I am fascinated by machines and the way we interact with them, the interfaces and the icons we create to talk in binary. If Apple released a version of Tiger that I could install on my machine would I do it? Yes, definitely. But I think I’m too long with Windows now to completely abandon it, I’d at least look for a dual boot function and see where that took me. I still have that old Amstrad in an attic, and last time I looked it still worked. All in all, what a great journey we’re on in this human/machine mating game!

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